My lethargic attitude was delaying my decision of pursuing a course in Digital Marketing for long. It had been 2 years of delay when I finally stood up my decision. It was just 1.5 months thereafter when I got a new job with substantial growth in remuneration.
Today, it is about Digital technology all across. 40% of World’s population (7.2 Billion) uses Internet while 15% of Indian population (340 Million) is on the web. With growing outreach of internet, it is vitally important for Marketers to grab this platform to their advantage. Benefits of using Digital Marketing is multi dimensional :-
- Saves Money -> Digital Marketing is the best source for immediate ROI. Sales and Marketing professionals love to optimize over Digital platform as they can very well justify the investment. It is much economical than advertising on TV, Newspaper and Radio fetching same or even more results.
- Saves Time -> We can start a digital campaign in as less a time as 30 minutes. Digital Marketing provides flexibility to run multiple campaigns with couple of minutes.
- Effective Targeting -> It is significantly important to target right customers at right time at their comfort. With optimized option of targeting age, qualification, location, daily budget etc life of a Marketer has become much more easier.
- Networking like never before -> So many amazing people out there and so easy to reach out to them. Platforms like Facebook, LinkedIn, Twitter, Instagram have made it so convenient to convey our feelings, thoughts, believes , grievances for a brand , experience of a service etc to our colleagues, friends, family , fellow consumers etc.
I think it is impossible and totally unpractical for a Sales and Marketing professional today to market his products/ services without getting into Digital Marketing.
One such initiative for busy Sales and Marketing Professionals is being taken by KKMII. We plan to introduce an intensive 2-day workshop on “Turbocharge your sales process using New-Age Digital Marketing Strategies” exclusively for sales and marketing professionals on 4th and 5th March 2017 (Saturday and Sunday)
Our workshop has been designed to enable sales and marketing professionals to understand high impact strategies of using social media effectively to self-generate leads and turbocharge sales.
Venue for the workshop is K. K. Modi International Institute, 24-A, Lajpat Nagar – IV, Ring Road, New Delhi, Delhi 110024. Interested candidates can get in touch with Satyam at 011-40574034.